I'm an East Coast Creative and Art Director with over a decade of experience building campaigns, brands, and content that actually connect with people. Along the way, I've made a habit of disrupting the status quo in beauty.
My approach is strategically led and culturally fluent. I specialize in conceptual ideation and 360° creative development, staying hands-on from the first idea through final production so nothing gets lost along the way.
Lately, I've been drawn to bringing that same thinking into physical space: I'm actively looking to grow my experiential and activation work, building moments that pull people out of the feed and into something they can be a part of.
I've led creative across some of New York's best agencies, including Big Spaceship, Huge, and Virtue Worldwide, working with brands like Estée Lauder, L'Oréal, Target, and Planned Parenthood. A few highlights: I was lead art director on the Urban Decay rebrand and the nine product campaigns that followed (shortlisted, AICP Fashion & Beauty), and I directed a Planned Parenthood campaign rooted in purpose and culture that picked up honors across the industry, including a 1.4 Awards longlist for Planet Positive, #1 Ad of the Week Worldwide, and an AdAge Editor's Pick. My work on Suave landed on Glamour's list of the 10 Most Groundbreaking Beauty Campaigns, and earlier in my career, my work for Samsung took home Gold at the Shorty Awards.
Inclusive beauty is at the heart of what I do, and I'm especially passionate about work touching women's lives: parenting, maternal health, and women's rights. These aren't niches I stumbled into. As a mom of two under three, I don't just understand this audience. I am her.
I'm currently freelancing and open to new projects. If you're building something that needs a sharp creative eye, a steady hand from concept to execution, and an appetite for work that lives beyond a screen, let's talk.
PLANNED PARENTHOOD // 1.4 Awards On The Cusp, Longlist - Commercial, Planet Positive, 2021
PLANNED PARENTHOOD // #1 Ad of the Week Worldwide, 2021
PLANNED PARENTHOOD // AdAge Editor’s Pick, 2021
SUMMER MENTOR // The One Club, 2020
URBAN DECAY REBRAND // Shortlisted, AICP Fashion & Beauty, 2020
SUAVE // Glamour 10 Most Groundbreaking Beauty Campaigns, 2018
SAMSUNG // Best in Consumer Electronics, Shorty Awards 2015
SAMSUNG // Gold, Real-Time Response, Shorty Awards 2015
PERSONAL // Best Motion Design 2015, Adobe Creative Jam